TikTok is the hottest social media craze right now, with more than 1.5 billion downloads on the App Store and Google Play and more than 500 million active monthly users, which makes it the most downloaded app worldwide. In addition to user-created films of 15 and 60 seconds in length, the platform also allows for in-app editing and connection with the other leading social media platforms.
The vast number of active users on the TikTok platform makes the site so appealing to businesses. Although it is still unknown how TikTok’s algorithm works, it appears to be far simpler for your video content to become famous.
Here are four sorts of content that you may use to get your business started on TikTok if it is ready to do so.
Plan 1: Generate Own TikTok Content
Even if your company is not well-known, TikTok may be an excellent marketing tool. It all begins with thoughtful content preparation and the application of best practices.
Be genuine: The majority of social media users lack access to high-end camera equipment and production resources. They generate accurate content using their phones and their time. By displaying your brand’s genuine personality, people will develop a sense of connection and relatability with you, which will help create trust.
Plan 2: Curate And Share UGC Contents
While TikTok’s nature is lighthearted, humorous, and informal, producing material that lives up to that concept requires severe thinking and imagination. Brands, in particular, must prepare their content to maximize their effort. To expand the broader connection with the audience you can buy cheaper TikTok likes for credibility that acts as an indication that your visitor is interested in your business.
Nike’s approach to TikTok is unique. Rather than creating their public video material, they are capitalizing on user-generated content (UGC). If you visit their TikTok page, you’ll see that their account is private and that access to their material requires a request. The hashtag got views over 929 million users and appears in millions of TikTok postings.
Plan 3: TikTok Advertising Works
As with other social media platforms, TikTok is pursuing a commercialized future in which companies may pay to have their advertising displayed to viewers. The following are four methods for paying for advertising within TikTok.
Brand-Takeovers: These advertisements show before any other user content in the user’s feed. They are hyperlinked to the advertiser’s landing page and are category-specific. Essentially, each day, just one ad from that category may appear in that slot.
Native-Advertisements: These video advertisements appear within user-generated content. They range in length from 9 to 15 seconds and feature buttons. However, consumers have the option of skipping or scrolling past these advertisements.
Sponsored Hashtag-Challenges: TikTok is all about hashtag challenges. When a new challenge is posted on the Discover page, millions of individuals can view it and participate. You may sponsor a hashtag challenge and receive a personalized banner across the Discover page for your business.
Plan 4: Implement Influencer Marketing
Like Instagram, Facebook, and YouTube, your company may leverage influencer marketing to increase its reach. On TikTok, influencers have various amounts of followers and, thus, varying degrees of influence.
As a company, you may approach relevant TikTok influencers and offer a collaboration, but it’s critical to be selective about who you collaborate with. If your business provides cosmetics, collaborating with a video game influencer is not a good fit. Identify influencers that operate in your niche and whose personality matches the values of your business.
To truly grasp TikTok, one must first comprehend its antecedents. Vine was a video recording and sharing app that let users make short looping films. Create curated content that establishes your worthier content to more people wherein they are converted to consumers. These four impactful ways will absolutely serve a purpose for your business.