Instagram’s Prime Time For Highlight Reels In 2023

Instagram is a fun and easy method to keep in touch with loved ones far and wide. In a similar vein, they are the most effective at bringing in customers who are interested in a certain brand. However, what is the optimal time to upload Instagram videos to maximise views? Here are a few suggestions to help you maximise the impact of your Instagram posts despite the many variables at play.

The Ideal Instagram Posting Window Is:

Because your target audience and your objectives are unique, there is no universally correct response to this issue. Just like you wouldn’t call your mom at 2 in the morning, you should put some thought into the ideal time to publish. If you want to maximise your reach and interaction with your audience, you should time your posts to coincide with when they are most likely to be online.

Considerations for Picking the Perfect Instagram Post Time

Posting Purpose

Why do marketers care so much about the optimal time to share Instagram reels alongside regular posts and stories? To pique one’s interest, of course. Your post will fare better if more people interact with it. As more and more people interact with your article, the computer will recognise that it contains valuable information and reward you accordingly.

More people will see your material if it’s good. The greater the number of individuals who view your post, the greater the number of people who will engage with it. Your article will eventually go viral if this method is repeated enough times. You need both amazing material and the right timing to increase interaction with your Reels and ultimately your website.

Calendar Days

When it comes to the days of the week are ideal for uploading Instagram Reels, there is no clear winner. However, there are certain broad guidelines that may be followed to improve one’s chances of success.

Think about your target market and when they are most likely to be using Instagram. Younger people, for instance, could be more likely to be involved in after-hours activities on weekdays than older people.

Also, think about the stuff you’re sharing. If you want to reach more people with your creative or hilarious material, try publishing it on the weekend or a Friday, when people are more likely to be in a good mood.

Finally, bear in mind that the ideal time to share Instagram clips may change according on where you are. Make sure to adapt your publishing schedule if you are in a different time zone than your intended audience.

Keeping this information in mind, try a variety of days and times to find what works best for you and target your audience.


You should think about your rivals while deciding when to publish Instagram reels. Examine the timing of their updates to see if any trends emerge. You should probably consider publishing at the same time as them if they are constantly generating more engagement than you are.

Differences Between Time Zones

One of the most crucial considerations is your target audience’s time zone. You might think about publishing when that time zone is most active if you have a strong following in that area. Posting during that time zone’s busiest hours will allow you to reach more people.

Try to post when your followers are most likely to see it, even if it’s not during the typical peak hours for that platform.

Posting often is essential to keep your audience interested, but there is no silver bullet for the optimal amount of reels or posts each day or week.

Try to update at least once a day while you’re just getting started. You may test out different publishing schedules to determine what works best for your audience as you grow your following.

In most cases, less is more when it comes to publishing on social media. When developing an effective plan for Instagram Reels, consistency is crucial.

Statistics of Viewers and Their Habits

If you want your social media posts to get the greatest attention, you need to know when your audience is online.

When deciding when to publish videos on Instagram, it’s important to think about the following:

Time zone considerations: If your target audience is concentrated in a single time zone, you may want to schedule your posts during their busiest time of day.
Your target audience’s age: Millennials and Generation Z users are more likely to be online in the mornings and late afternoons, whereas Baby Boomers and Silent Generation users are more likely to be online in the afternoons and early evenings.

Consider providing material that is connected to the interests of your audience if you have any idea what those interests could be. Publish when they are most actively seeking this kind of content online.
When you should upload reels on Instagram is ultimately determined by your target demographic and desired outcomes. Try out several hours and days of the week to find the optimal schedule for your business.