The Best Ten Free Facebook Advertising Methods

Facebook is, unfortunately, become a pay-to-play marketing environment. Whilst many marketers expressed dismay when it became apparent that Facebook’s free advertising model was no more, the vast majority continue to use the platform for promotional purposes notwithstanding.

1. Establish a social media following for your business. Relationship building between brands and their customers is a key strength of social media marketing. Because of the personal nature of social media communication, customers often leave brand pages feeling that they’ve made a genuine connection with the business. Just think about how much more powerful that emotion becomes when the customer gets to know not just “the brand,” but the real person behind it.

Your familiarity with Facebook and other social media platforms will determine whether or not you already have an account. It’s possible to separate your business and personal lives on Facebook if you so want. Other than that, you may utilise your individual profile to communicate with customers. Participate in conversations with individuals who visit your brand’s page to build your fan base.

2. Keep your brand’s profile strong. Unless you pay to have your Facebook posts promoted, it’s unlikely that they will appear in your target audience’s news feeds. Yet, there’s no reason to stop sharing content on your brand’s page. Consumers now frequently use Facebook as a substitute for a traditional search engine when they want to learn more about a company, whether that be the firm’s contact information, operating hours, or customer reviews. A page that is robust and dynamic with regular articles and plenty of audience participation is an excellent approach to demonstrate that your consumers are not only pleased, but thrilled!

3. Join relevant Facebook groups. While LinkedIn may be the first website that comes to mind when discussing professional networking online, Facebook groups provide an equally useful alternative. There may be a Facebook group for just about everything you can think of, including specific businesses, occupations, or hobbies. With your own profile, you may connect with other professionals in your field and also join groups where your ideal customers congregate.

If you actively participate in these groups, people will start to associate you with leadership and competence in your field. To avoid losing this possible source of leads and contacts, avoid being salesy at any time.

4. Form your own community. Are you having trouble locating a relevant Facebook group? Do your own thing! Members may join, articles can be written and discussed, and a good number of potential clients can be found. By virtue of being the group’s owner and moderator, you will be seen as a leader in your field in the eyes of the group’s participants. This will serve you well if and when those participants decide they need your product or service.

5. Create a schedule of activities are you giving a talk or hosting a webinar? Make a Facebook event and send invites to your friends and members of relevant groups. You may even check how many people have RSVP’d, and hear back from them.

6. Blogs should be syndicated. 6. You may automate the process of sharing your business’s blog entries on your Facebook page or profile if you know you won’t be able to remember to do so or if you just don’t have the time to do it manually each week. There is a wide variety of digital marketing software available online that can be used to automate the process of publishing fresh blog posts to social media. The more people who see your adverts, the more potential customers you’ll have.

7. Go out to your contacts and request that they promote your blog articles. In addition to sharing corporate blog entries on your own personal page or profile, you should also encourage your colleagues, business partners, existing clients, and even friends and family to do the same. Shama’s recent book, Momentum: How to Accelerate Your Marketing and Change Your Brand in the Digital Age, goes into great detail on this topic, which he calls “cross-pollination.” At least, that’s what Shama says.

8. Don’t be shy; call them up! Do you enjoy a certain artist’s creations? You should contact them on Facebook. Several Facebook users claim to check the platform more frequently than their email in order to read their messages. Facebook messages from them are also more likely to be answered. Feel uneasy about communicating with a complete stranger? Fear not! Post something along the lines of “I appreciate your work!” on their wall. Make sure you are posting as your company and not your personal profile on various social media sites.

9. Using Facebook Live, number your viewers will feel like they’re getting a sneak glimpse at the real you thanks to the spontaneity and immediacy of live video, and they’ll be more likely to watch for a longer period of time than they would with a prerecorded video. For more information on why Facebook Live will eclipse YouTube’s popularity for your company, check out our blog article!

10. Form a group of friends. Having the ability to start a group is arguably the finest feature of Facebook. By doing so, you have access to a network of individuals who are always in touch with you and receptive to what you have to say. Write on people’s walls, reply to their comments on your own, strike up conversations in small groups, and introduce your friends to one other, but do it in an honest way. In little time at all, you’ll have amassed a group of supporters that have nothing but praise for you and your enterprise.