How To Engage Your Audience On Instagram Live

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In a recent study, it was found that daily accumulated likes on Instagram ad posts increased by 76% during the quarantine for COVID-19. This increase in engagement makes sense, especially given the fact that Instagram usage has grown over the past several years.

In the event that you are a marketer, there is one place you will definitely find your target audience: Listed below are eight tips on how to create unmissable Instagram Live content. If you are a beginner on Instagram, you can proceed to buy Instagram likes monthly for your recorded videos that you have shared on your feed to garner engagement in massive quantities.

What is Instagram Live? 

The Instagram Live feature is similar to Instagram stories, which appear at the top of your feed, but they are recorded and streamed in real-time. Instagrammers will be able to watch live stories in real-time since they will appear at the top of their feeds to let you know that a business or individual is currently live.

Now that we have covered what Instagram Live is and why it could be an effective marketing tool, we need to discuss how to create high-quality content in order to engage your audience when you go live.

Be Professional And Authentic

The first rule of Instagram Live is that you must be as genuine and authentic as possible. You should not be reading from a script or acting in a salesman-like manner; A genuine human being is what people want to see when they see you in person. Particularly in times like these, when we are constantly distancing ourselves from one another, people require that real, authentic human connection even if it can only be accomplished through their iPhone screen.

Plan ahead

Taking advantage of Instagram Live may seem tempting as you can talk to your followers about what an amazing business you operate, but this may not exactly go as well as you initially imagined. There is no denying that Instagram Live has a more casual, less structured feel, but those who use it effectively plan out their sessions in advance and set specific objectives. The same applies to the goals you have set for Instagram Live. SMART goals should be specific, measurable, achievable, relevant, and timely. Besides having clearly defined objectives, you should also have a well-planned and timetabled presentation. Would you be conducting a Q&A during your Livestream? In addition, to live streaming an event, you could also stream a product preview, educational session, or an office tour via Instagram Live. Despite there being an endless number of formats you can choose from, it is important to know what you are going to say in order to maintain viewer engagement.

Maintain consistency with an ongoing series

In uncertain times, people prefer consistency. If you regularly stream live on Instagram, whether it is on a daily, weekly, or monthly basis, you will be more likely to succeed with Instagram Live. It is likely that leaning towards content that is educational and that your audience members seek out most often would be your best option for this type of series.

Before a live session, promote it

You should communicate your plan and consistent series to your followers and leads as well as having a plan. You should treat Instagram Live campaigns in a similar manner to in-person events, by marketing them to your target audience so that they are aware of when, where, and why you intend to go live. Use other social media channels and email to promote your live event, and then target these promotions to relevant audiences. Suppose your live event is most likely to attract a certain segment of leads. In order to build their interest in the event, create an email campaign that goes to this group.

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