Social media platforms have become an indispensable tool for today’s marketers. However, the business possibilities on Facebook cannot be replaced by any other platform.
Facebook has retained all of its initial appeal since its introduction in late 2004. What began as a means of communication between students at the creator’s alma mater has since exploded in popularity.
Facebook isn’t just a great place to reconnect with old friends and make new ones, but it’s also a great place to find new customers and grow your business.
Using Facebook, you can build a relationship with your target audience and organise your efforts into a strategic sales funnel.
Even if competing social networks were to appear, they would pale in comparison to Facebook’s reach and impact. Many businesses have had tremendous success with Facebook-only advertising campaigns.
Still, it’s unclear how these companies managed to break into such a crowded industry.
Just how has Facebook aided companies in boosting sales?
As hard as Instagram and Twitter may try, they simply cannot compete with Facebook’s massive user base. Statistics from the first quarter of 2020 suggest that Facebook had around 2.5 billion active users.
About one hour per day is the typical amount of time spent by users on Facebook. You can consider your campaign a success if your advertisements are designed to engage and convert these specific users.
Facebook’s ongoing changes to its search algorithms can have a negative effect on the visibility of your ads in the social media platform’s news feeds. Facebook’s algorithms now favour original videos over static images if they’re longer than three minutes. The originality of the promotional videos you create is of utmost importance.
Facebook’s costs are low when compared to more conventional advertising methods. If your advertisements are effective, you will quickly recoup those costs in sales within a few months.
How Businesses Can Use Facebook to Increase Sales
1. Make Your Page as Effective as Possible
Your company’s Facebook page serves as its virtual public persona. There won’t be any conversions from these channels if this page isn’t optimised to draw in visitors.
Be sure to put your brand’s name and logo front and centre in the cover image. Create a promotional video that concisely explains your company’s mission and pin it to the top of your company’s page.
In order to entice potential customers, you can use promo video templates to create engaging, interactive infographics. The introduction to each product you intend to sell should ideally be presented in the form of a short video.
2. Joint effort Influencer collaboration rate
In a way that few others can, social media influencers are able to reach their fans on a deeply personal level. Thanks to this talent, they can influence their fans to buy the same things they do.
Carefully select the influencer you wish to partner with. Just take a look at the kind of stuff they’re sharing on Facebook. Examine the viewership statistics for each clip.
In exchange for the influencer’s commitment to promoting the company and making a certain number of purchases, the company may offer the influencer a discount, a commission, or even free shipping and/or product.
3. Grasping the Purchasing Process
An individual’s decision to buy your product after being exposed to your advertisements represents each step of the buyer’s journey. Generally speaking, there are three phases that make up the buyer’s journey: being made aware of the product, evaluating the product, and finally making a purchase.
Customers always want to know as much as possible about a product or service before they commit to buying it. You should try to allay their concerns by responding to all of the questions they might have.
4. Find Out From Your Clients What They Want
No matter if you ask for it or not, people will always have something to say. So, to get the most out of your advertising budget, focus on satisfying consumers’ preferences.
Create a poll, an open-ended post, or a quick video with questions that potential customers can respond to with videos.
5. Commence Facebook Live Session
Having a live, interactive session with your customers is the best way to get high levels of engagement and conversion. Incentivize early adopters to buy your products by offering special pricing and perks to your most dedicated customers. Get people interested in your product by showing them video ads that offer discounts.
Be sure to include a Q&A session at the end of each video and compile the most frequently asked questions from viewers. Your next video could centre around answering some of these questions.
6. Take Care to Aim at the Right People
Your Facebook ads can be tailored to a specific demographic by publishing images, videos, infographics, or even polls.
You can make the right choice according to the sex, age, region, and even browsing habits of your potential customers.