Although social media is becoming increasingly vital for expanding your brand’s presence in the market, it may not be as beneficial if your goal is to turn casual website visitors into paying consumers. All you need to know is that your industry and the platform you select make a difference.
Instagram is one that has proven to be really fruitful for us. After being acquired by Facebook, Instagram has become the preeminent venue for visual media. Instagram users may communicate with each other regardless of language, literacy level, or ability to read or write due of the platform’s emphasis on visual communication.
Instagram has 500 million monthly active users and sees 95 million new posts each day. According to eMarketer, businesses using Instagram made $2.80 billion last year. This is a market your company can’t afford to ignore.
High-Quality, Eye-Catching Pictures, To Start
To increase your account’s visibility and sales, the first and most apparent step is to use eye-catching photographs in your posts. To compete with other professional accounts for the attention of Instagram users, you need to do more than utilise generic stock photos.
Images should always be edited after capture to improve clarity, sharpen colours, and add visual impact. To achieve this, advanced knowledge of Photoshop is not required. Even the built-in camera software on some smartphones, like the Samsung Galaxy S8, has an editor that can be used to quickly and easily improve photos.
We found that a resolution of 1080 pixels by 1080 pixels worked best on IG. Don’t stress over the text too much, but if you must, make it brief. Watermarking your images with your company’s emblem and website Link not only prevents them from being stolen but also provides readers with a covert method to learn more about your business.
Two, a Social Networking Site
Remember that social media is primarily a place for having discussions, not broadcasting your company’s message. Encourage participation from your audience by sharing their work. The proof may be an Instagram post featuring your product in use.
In the same vein as a radio shout out, this shows them some appreciation, which in turn inspires loyalty and a sense of belonging. Customers who have developed a strong sense of devotion to your brand are more likely to tell their friends and acquaintances about it.
Marketing using Influencers
Product sponsorship with influencers is a great approach to quickly capitalise on the potential of social media. Influencers are accounts that have tens of thousands, hundreds of thousands, or even millions of followers. Get their attention and that of their followers by offering them something for free in exchange for sharing your brand on social media.
More followers from an influencer means more money spent, but it doesn’t guarantee higher sales numbers. Follower counts between 10,000 to 200,000 are a good target range.
These fans are still a sizable demographic, and they show signs of being moderately receptive to their favourite star’s advice. As an added bonus, let the influencer choose the material, since they are the ones that have the best understanding of their audience and what would connect with them.
Moreover, by offering the influencer a special discount code (for example, 15% off for anybody who uses the code), you provide them an additional reason to promote your CTA and the CTAs of their followers. As a consequence, you’ll have a much clearer picture of how many purchases are attributable to the promotion.
For-Profit Posts on Instagram
Instagram advertising are the next tier. There are now no better advertising platforms than Instagram, and we can go into great detail on the benefits of IG advertisements, but here are some essential statistics. Forrester’s research suggests that Instagram users have ad recall that is 2.8 times higher than that of Facebook or any other social site.
Also, Instagram users are 58 times more likely to click on an Instagram ad than Facebook users. Thus, you should invest heavily in Instagram marketing, and if you need more information, you may consult this manual.
We hope that we have convinced you to include Instagram in your marketing strategy.
In addition to being a terrific place to showcase your products, Instagram has become a valuable source of followers and revenue for businesses thanks to the introduction of business accounts and the platform’s improved analytics for tracking post engagement.