What You Need To Know About Instagram Metrics

If you’re already an expert on social media, you don’t need us to explain how big Instagram is. In addition to the 1 billion individuals who use Instagram every month, 400 million people now use Instagram Stories each and every day.

Marketers and businesses have also found a home on Instagram, much to the delight of the app’s regular users. It’s easy on the eyes, has a huge user base, and provides a welcoming environment for companies.

Analytics for Instagram: What Exactly Are They?

You can learn how successful your posts and account are on Instagram by looking at your stats.

Instagram analytics help you make sense of the data you collect and reveal hidden trends, as opposed to the raw data provided by Instagram metrics. 
Examining your Instagram stats is a great approach to figure out what’s working and what’s not. 

Instagram analytics may be accessed in two major ways: via Instagram Insights, Instagram’s built-in feature, or via a third-party analytics platform, such as Brandwatch.

Just what are Instagram Insights?

Instagram Insights is an excellent tool for gathering fundamental data about your profile, content, and audience. You can see when your followers are normally online, how many times they’ve viewed your profile in the past week, and more.

One major drawback of this in-house analytics tool is its restricted choice of time periods. Most indicators only provide weekly comparisons, so you can only observe how your performance has changed this week relative to previous week. That’s the most compelling argument for making the transition to an Instagram analytics app or platform, however there are also some drawbacks to consider, which we’ll discuss later.

Insta-stories, hashtags, and likes: what should we be measuring?

In order to identify what is and isn’t working for you on Instagram, you need to analyse your data. This will help you to craft better posts, profiles, and strategies.

But, not all Instagram analytics are made equal. Some state really specific things about the greatest pieces of material you have, while others don’t say anything at all. To better your social media strategy, you should monitor these five Instagram analytics.

5. Your Instagram Following Expands

While the number of Instagram users who follow you is a rather straightforward indicator, it is still critically significant. The success of your Instagram account is impacted in several ways by the quantity of your following base.

Do some pondering on that. Do you wish for your messages to be seen by more people? Your audience size is directly proportional to the number of people that follow you. In search of more conversation or hits on your website? Having a larger number of followers will increase your chances of receiving attention and clicks.

4. Describe the make-up of your Instagram following

Understanding the demographics of your audience is just as important as tracking the rate at which you’re getting followers.

Understanding your target demographic is essential for every Instagram campaign, whether its goal is to increase post interaction, boost website traffic, or boost sales. Your material may be better tailored to your audience’s interests and needs if you take the time to learn about their demographics.

3. Three thumbs up for your Instagram homepage

Clicks to a website or landing page from an Instagram profile are quantified by the term “Instagram website clicks.”

Some Instagram profiles place a premium on this indicator, while others don’t care much either way. The number of clicks through to your website may tell you a lot about how effective your Instagram marketing strategy is whether you’re trying to boost site visitors, leads, or sales.

2. You have a large Instagram following.

Although not the most important metric to most social media managers, reach may give you a good idea of how much attention your post is getting.

1. The amount of interest shown on Instagram

Instagram users who actively engage with others are more likely to see their posts. This platform is ideal for interacting with supporters and buyers, sparking debate, and forming groups. Instagram, in particular, has the greatest brand interaction rate among all of the major social networks.

Instagram’s engagement against its engagement rate

How high is your rate of engagement? The interest in your postings may be gauged more accurately by looking at the engagement rate rather than merely the engagement itself. The proportion of individuals who interacted with your post after seeing it is displayed.

If two posts, one with a very high reach and the other with a very low reach, both receive the same number of engagements, you may tell which one was more appealing by looking at the engagement rate rather than the engagements itself.