If your intended audience is among Instagram’s one billion active monthly users, reaching them shouldn’t be too difficult.
People often assume that sharing a few promotional posts online would be enough to reach the widest audience and raise awareness about events.
We don’t want you to get stuck in analysis paralysis, so we compiled a list of strategies for maximising your audience’s engagement, including making full use of Instagram’s tools for event promotion, registration drives, and increasing attendance.
When planning an event, why should you even consider using Instagram to spread the word?
Instagram is a great promotional tool that helps sell a lot of tickets. If you know what you’re doing, you can get a lot of people interested in what you’re selling and have them buy it.
Instagram’s Stories, IGTVs, and Reels are the finest ways to get your content seen by more people. The targeting options in Facebook’s Ad Manager also make it simple to get your event in front of the eyes of the individuals you want to see it.
Put a signup form in your bio.
Instagram still doesn’t allow for clickable links in captions, as you presumably already know. That’s why it’s important to make it simple for everyone to RSVP by include the registration link in your profile.
Including a link to the event’s ticket purchase page is also a good idea. It would be great if you could make a full landing page with the event’s location, schedule, start/end time, speakers, and refreshments for anyone who might be interested in attending. Create a compelling call to action below to encourage people to buy tickets and share their information.
Use the Interest of Your Visitors
Having famous persons as hosts, lecturers, and visitors can attract new fans and increase attendance.
If this is the case, you may encourage them to post about the event and re-share their material, or you can ask them to share an intriguing aspect of the session preparation process.
If the host is prepared to post about the event after it has begun, or even better, start a live broadcast on Instagram, that would be fantastic.
Use Paid Promotion to Raise Awareness of the Event
When organic content isn’t cutting it and you’re wondering how to obtain 1k followers on Instagram in 5 minutes, paid advertising is the way to go. It also won’t harm to run advertising if your content approach is generating engagement and ticket sales are holding steady.
Reaching specific, niche audiences is easy with Facebook Ads Manager. You can reach the vast majority of individuals who could be interested in your event by narrowing your audience down based on their age, geography, and specific interests. It’s also a good idea to exclude specific audiences from seeing certain ads (say, guys if you’re hosting a women-only party).
Create an engaging advertisement (preferably a video) that doesn’t come off as too pushy. Check the marketing portfolio of the firm you intend to employ before hiring them to help with content creation, editing, and other comparable duties if you have a long list of things to complete.
Instagram Event Day Promotion: What to Do!
People are starting to trickle in for the big opening, and you may have even begun to relax now that you don’t have to worry about publicising the event any further. Not at all!
Regular event planners should make an additional effort to engage with their audience. Having people pose in front of a blank wall or your event banner can do the trick!
You need to get them to sign up for your newsletter or get them to follow you on social media so you can inform them about forthcoming events.
If you want to keep the excitement going, you should either create additional material or share user-created content. Talk to the presenters and attendees, and share some behind-the-scenes details and fun anecdotes.
Don’t overdo it with the updates on the big day itself, though, as you’ll need material for (guess what) post-event advertising.
Marketing on Instagram After an Event
You’ll have plenty of time and material to plan for the next event when this one ends.
Maintain the momentum of the hashtag campaign, and inspire even more social media sharing. By doing so, not only will you ensure that the event is remembered for years to come, but you will also pique the interest of attendees in future events you want to host.
To really demonstrate your thanks for everyone who came out, we recommend publishing “thank you posts” online. Include any media attention that your event received. Makeup won’t get you very far in social media marketing; focus instead on genuine engagement. Identify and connect with real people by sharing your experiences and photos.
Share your story, the difficulties you encountered, the lessons you learned, the final figures (attendance, donations, etc.), and anything else that might end up endearing you to your followers.
Conclusions About Instagram-Sponsored Events
Do everything you can to generate early interest among the Instagram crowd in the events you are organising so that you don’t lose out on possible attendees. It makes no difference if you have a huge fan base or only a few diehard supporters. Following the aforementioned guidelines for Instagram event promotion in advance will guarantee a frosty turnout.