Instagram Highlight Reels vs. Stories: Maximizing Your Viewership

Many people on social media are confused by the apparent conflict between Instagram Reels and Instagram Stories. Both are common practises for disseminating videos online and attracting new viewers.

What’s the Difference Between Instagram Stories and Instagram Reels?

Here’s a quick review of the differences between Instagram Reels and Stort.

Instagram Stories are temporary video or photo slideshows that can be viewed by clicking on the camera icon next to your profile picture.

Only your followers (or anyone who can see your profile) will be able to see them for the first 24 hours; after that, they will be permanently archived. The length is limited to 15 seconds, and there are few editing options available.

The point of sharing personal or company anecdotes is to give readers an authentic glimpse into your or your company’s routine.

Your followers are more likely to come across your stories if they can see them directly from your profile picture. When you first open Instagram, the most recent stories are shown at the top of the home screen.

While viewers can benefit from the discovery features unique to Reels, they will have to click the Reels tab to watch them.

The Instagram Stories you share with your friends are also very interactive. Use tools like polls, timers, embedded links, and more to get your audience involved and take action.

Instagram Movies

To put it simply, reels are entertaining video clips (think TikTok videos). They have a maximum length of 90 seconds (60 seconds for most users) and last forever, unlike stories which disappear after 24 hours.

“Reels” are a type of short film made for amusement purposes (think TikTok videos). Unlike stories, which disappear after 24 hours, videos can be up to 90 seconds long (60 seconds for most users).

Included on the left-hand side of the screen, in the line for Reels, is a full suite of editing tools.

Instagram Reels are not private like Instagram Stories are.

Only your followers or people who view your public profile will be able to see your stories.

Anyone can access the reels. If you make a Reel that goes viral, you may receive a lot of attention and new subscribers.

Instagram: Comparing Highlight Reels and Stories

Now that you understand the fundamentals of Instagram Stories and Reels, I will explain the key differences between the two and show you how to make the most of each.

1.Permitted File Types

Narrative: Instagram Stories play like short videos to viewers, but you’re not restricted to just that for your own content. Any combination of photos, a single static image, and existing feed posts can serve as the basis for your narrative. Since writing can take many forms, you should write and share stories frequently.

It’s important to note that Reels only features video content. Instagram doesn’t want to be outdone by TikTok, so they’ve banned text overlays and slide shows. You don’t have to make a Reel every day like you do with a Story because of the extra work involved in making it. But you should aim to make a few reels per week.

2. Audio

By using music from the included music library, you can give your Story a more human feel and express your true feelings. However, that’s the extent of your audio editing options.

You can also customise your Reels with music from the extensive music library. Additionally, you can narrate your content with a voiceover (another way Reels emulates TikTok).

Enhance videos with music and voiceovers.

3. Preliminary Versions

Since stories are meant to be written in the spur of the moment, the app does not allow users to save their work in progress. However, you can use the social media scheduling feature of SocialPilot to create your Story outside of the app and have it published automatically at the most convenient time for you.

SocialPilot allows you to schedule posts in advance and automate publishing, saving you time and increasing audience participation.

4. A hashtag

With only 15 seconds to work with, a maximum of 10 hashtags should be sufficient for a Story. Hashtags should be highly relevant to the purpose of the content they accompany. Hashtags that are too general or ambiguous will lose you followers.

5. Location

Narrative: Only your followers will be able to see your stories. They are linked to the logo that users see at the very top of their screens. Even if your stories don’t get as much engagement overall, they may have a better chance of engaging high-value followers here than on any other social media platform.