Users, Demographics, And Revenue On Instagram In 2023

If you want to have a successful Instagram marketing plan in 2023, you need to be up-to-date on the platform’s most recent developments.

For your convenience, we have compiled what we believe to be the most crucial Instagram metrics for you to be aware of at the moment.

In 2020, 112 Million Americans use Instagram.

In 2020, Instagram will have 112 million users in the United States, a 5% increase over 2019. In 2021, the number of users in the United States is expected to hit 117 million.

While just 11% of Instagram’s total user base resides in the United States, this rapidly expanding demographic should not be ignored.

In Canada, Instagram has had the most growth of any major platform.

Instagram’s popularity in Canada is on the rise; in 2018, the number of Canadian users increased by 20%, and it’s expected to increase by another 7% this year. Canada saw a 6% increase in population in 2020.

Brunei has the highest percentage of Instagram users worldwide.

While Brunei may not have more Instagram users than other nations, it does have the high population density at which Instagram users may connect with one other. Compared to the 37% of Americans who hold this view, this is a staggering 60%.

Instagram is used by 57% of the Icelandic population, 56% of the Turkish population, 55% of the Swedish population, and 55% of the Kuwaiti population. This suggests that Instagram is a promising platform for reaching individuals in these nations.

Approximately 37% of all U.S. adults are active Instagram users.

Recent Instagram data show that 37% of all American adults use the platform; this number increases with age. So, whereas 47% of those between the ages of 30 and 49 use Instagram, 67% of those between the ages of 18 and 29 do.

Only 8% of those aged 65 and over are active on Instagram, whereas 23% of those aged 50 to 60 use it. When developing your brand’s buyer personas, this kind of data is invaluable.

Every week, brands share an average of 2 12 stories.

If you’re feeling overwhelmed by the prospect of incorporating Instagram stories into your marketing plan for Instagram, this statistic may help. You don’t have to worry about publishing to Instagram Stories every day if you’re trying to stay up with other companies.

The Brands Who Post Stories on Instagram

Instagram stories are quite popular because they are a more casual and creative way to share information on Instagram. One-third of Instagram’s most-viewed stories come from companies, demonstrating their marketing potential.

60% Every Month, Participate in Instagram Stories.
Stickers for voting places, mentions and geotags all fall under this category. There’s a solid reason why Instagram Stories include so many interactive features. If you’re a business on Instagram, your audience is more likely to make a purchase if you make it simple for them to engage with your Instagram stories.

The Brand Story Completion Rate Is 85%.

If you want to increase your brand’s exposure, reach, and ultimately sales on Instagram, then you need to start using Instagram Stories into your marketing approach.

Only 10% of all social referral shares to brand websites come from Instagram.

Compared to Facebook’s 80%, this is far lower, but it’s still much higher than most other social networks.

Stickers for Stories improve video quality by 83%

It’s interesting to note that using two narrative stickers might really hurt your video’s performance. This is why moderation and strategic application (without abuse) are so important.

Instagram’s most popular posts are instructional videos.

This is then followed by reports, articles, and behind-the-scenes content. Consider what kinds of brand-related instructional films you may include in your content.

Conclusions Based on Instagram Data

So, there you have it: some of the most important, widely-used Instagram statistics for 2023 that any company or marketer worth their salt should be aware of.

Without a question, social media plays a significant part in the online marketing of your company nowadays; the trick is to use it effectively.

Take advantage of the fact that Instagram is one of the most widely used social media platforms today by using data like that presented above to inform and improve your marketing approach. Have fun!