Instagram Story analytics: All You Need To Know

Don’t rush the process, think that through.

Users in every state in the US (and then some) are checking into Instagram to view and interact with Stories posted by their friends, celebrities, and brands.

It’s a fantastic chance to reach your target market and begin earning sales.

And there is zero expense to you.
Instagram Stories is a powerful tool for expanding your audience, keeping your followers interested, and increasing sales.

But you’ll need a good Instagram Stories plan before you can start making it rain dollars.

Stumped for ideas? Your analytics should provide the solution.

Numbers aren’t the most fascinating element of Instagram, but taking a look at them will help you improve your strategy.

You may get a good sense of what’s working and what needs to be changed by setting aside time each week to analyse your performance.

Learn how to use Instagram Stories statistics to your advantage by reading this guide.

Instagram Story Statistics: Where to Find Them

You’ll need to upgrade to Instagram for Business to get the stats for Instagram Stories.

There are rumours that doing so may reduce your reach, but I am not aware of any evidence to support such claims.

There will be no effect on Instagram business profiles, the company has said.

Here are a couple of things to consider if your worries persist:

If you could learn delicious data about your audience that would catapult your growth and revenue, would you be willing to risk a little reduction in engagement (worst case scenario)?
Or would you rather continue to speculate as to the desires of your audience?
Once you’ve made the switch, you’ll have two options for accessing Instagram Stories data.

Link to insights

Click the Insights button in the upper right corner of your profile page. Data about your Instagram Stories from the last 14 days, as well as your regular Instagram posts, will be displayed when you tap the Content tab.

Within stories

Open an article before it disappears and swipe up for its insights if you want a more in-depth look at what makes your audience tick. Here you will find the Instagram Stories stats that will guide your next actions.

Did you forget to go over the lessons your Story taught you before it disappeared? Don’t fret!

You may access all of your archived Stories by clicking the Archive icon on your profile page (the one in the top left corner).

You may access the details of any Story you’ve saved by swiping up on it.

What Do the Numbers Tell You About Your Instagram Stories?

Have you ever felt absolutely overwhelmed by the quantity of information accessible in your Google Analytics account for your website?

Instagram, thankfully, is more simpler, but it doesn’t mean their stats are any less powerful.

To help you make sense of the stats and put them to good use, here’s a brief primer.


The number of impressions is the total number of times a story has been seen.
This measure will let you know how many times an Instagram user has seen your story.

It’s an effective metric for determining whether or not your readers are enjoying your articles.

The REACH of a story is the total number of unique users who have viewed it. You may learn how many people are seeing your material thanks to this information.
A decreasing audience size is a warning indicator that your content strategy needs updating.

Check over the content that catches your eye on Stories, study the strategies of similar accounts, and test out something fresh to keep your viewers interested.

If you’re looking for some interesting narrative ideas, check these:

Experiment. Experiment with several applications that add “beautification” to your Instagram Stories. (Canva and Unfold are my favourites!)
Good news: I’ve compiled a list of the top Instagram Stories functions for boosting engagement and revenue.
Make some excellent videos. Don’t just throw together some clips shot on your phone and uploaded, put effort into filming and editing professional-quality videos. More cinematic material may be more appealing to your viewers, giving you a leg up on the competition.

Taps Ahead

How many times a reader has touched the right arrow to continue reading your article is represented as taps forward.

Users who did not engage with the content for the full 15-second allotment may have skipped to the next media item or completed the story.

Spring forward

When someone taps left to rewind your narrative, we call it a “taps backward.”

Using this metric, you can determine which articles are the most helpful to your readers.

If you see a certain post getting a lot of likes and retweets, it’s a good idea to keep it around.

Exits & next story

Users who wanted to see the next account’s story tapped “Next Story” that many times.

On the other side, the number of exits indicates how many times a reader swiped away from your work.

Your Instagram Story’s Engagement Rate: How to Figure It Out

Instagram Stories do not track engagement via likes, comments, or saves.

However, you can determine your engagement rate through actions such as tapping on all stickers and receiving replies.

In the past, gaining 10,000 Instagram followers was a goal for many people because of the “swipe ups” that could be earned by doing so.


Simply because you can’t put a link anywhere else on your profile or in the description of an IGTV video.

Instagram released its Link Sticker in the summer of 2021.

It operates in the same way as Swipe Up, just better.

If you add the sticker to your Stories, your viewers can simply tap it to visit any URL of your choosing. I’ve put up some tips on using link stickers to boost business, so feel free to check them out if you’re interested.