Instagram Stories, which mimics Snapchat, was released in 2016, giving users a new medium through which to document and share their daily lives.
Half of Instagram’s 1 billion monthly users are now using Instagram Stories, keeping them on the app for an average of 30 minutes every day since its inception.
So, how does this affect you?
If you want to reach your target market, they are on Instagram and they are watching a lot of Instagram Stories.
Here, you’ll learn the ins and outs of making Instagram Stories for your company.
The Instagram Story: what is it?
Instagram Stories is an image-sharing function that exists in addition to the main feed. In contrast to Instagram Posts, which remain on your profile until you delete them, Stories only remain visible for 24 hours. Videos, pictures, and text are all acceptable. Several slides may be uploaded at once, and you can add emojis, GIFs, location tags, and hashtags.
How long can you make a story on Instagram?
Instagram Stories only have a 15-second duration. Though it doesn’t seem like much, that’s around the duration of most TV advertisements, so it’s more than enough time to get your point through.
Why should I utilise Instagram Stories?
There’s a reason Instagram calls this a “Story.” We remember vivid details of a great narrative long after we first heard it. Now with Instagram Stories, you can share those little moments that add up to a compelling narrative for your brand.
500 million individuals, as was indicated previously, view Instagram Stories each and every day. Bustle and Vogue are just two examples of brands that have employed this function and seen positive results beyond merely increased social media engagement.
Comparison of Instagram Stories from Personal Accounts to Those Used by Businesses
The Instagram community is divided into two distinct account types:
- Personal
- Business
Even if your company uses Instagram, that doesn’t guarantee the account is set up as a Business profile.
As far as Instagram is concerned, you may technically keep going as a personal account and nothing will change. In any case, you’re failing to take advantage of a major perk of upgrading to a corporate account: Instagram’s in-built statistics tool, Insights, may now be accessed.
A Stories tab may be found inside Instagram’s Insights dashboard. To access the stories, go to the “Content” menu and then scroll down to the “Stories” section. By clicking the default metric up top, you may narrow your view to only see Stories from a certain time period and/or metric type.
Useful indicators for evaluating your Story’ success are included.
If you have a Business account, you may view the following Story statistics:
Interactions. Find out how many users visited your profile or clicked a link in a Story you posted.
Reach. The sum of all user accounts that saw your Story(ies) over a given time period.
Forward. How often users touch to get to the next Story.
Back. This is the number of times users have tapped back to view a prior Story.
Exited. tally the number of viewers that clicked away from your Story before it ended to return to their regular Instagram Feed.
To Be Continued… How many times the following account’s Story will be tapped before yours ends.
Replies. How many times the “Send Message” button at the bottom of your Story has been used.
There are three time intervals you may use to examine your progress in detail: 24 hours, 7 days, and 14 days.
Moreover, a business account grants access to a few additional features.
In particular, you may now promote your Instagram account by switching to a business profile. In addition, the Swipe Up function in Instagram Stories now allows you to post links if your business account has at least 10,000 followers.
The Instagram Story Creator and Sharing Guide
Putting together an Instagram Story couldn’t be easier. It all begins with selecting your picture from the profile screen.
If you’re reading your Instagram feed or profile page, you’ll see something at the top left.
Choose the kind of Tale you’d want to tell:
Illustration Movie Text
Photos and videos may be taken and recorded within Instagram, or they can be uploaded from your phone’s gallery. Instagram stories may be created in a variety of ways; here are a few examples:
Narratives in the Form of Text Messages
With this method, you may make simple text-based Stories:
You may change your profile picture by tapping on it.
Move the cursor to Type in the bottom menu.
Use your fingers to tap the screen and enter in your desired text.
Make sure the font style you pick (Modern, Neon, Typewriter, Strong) complements your company’s image.
Press the white circle with the arrow when you’re ready to send your message.
To share your Story with your followers, tap your profile picture in the upper left corner.
Visual Narratives
Simply take a picture or record a short video, and you have a Story.
Choose your profile picture.
Choose a picture or video from your device’s storage or take one using the app.
To apply a filter to your face, simply select the face symbol in the lower right corner.
You may apply a filter once you’re done filming or uploading simply swiping the screen left or right.
To publish your Story to your followers, tap your profile picture in the bottom left corner.
Instagram is a user-friendly app, so after a few tries you’ll get the feel of it.
How to see who has been watching your Instagram stories.
The first step is to locate your profile picture. This is located in the upper left corner of your Instagram feed, as well as on your profile page.
To access your Stories, simply on your profile picture. Whenever you share a Story, extra profile pictures will show in the lower left corner.