Instagram Reels have quickly become one of the most widely shared content types on the platform. When Instagram noticed that Snapchat’s Stories and then TikTok’s creative content formats were gaining traction on rival platforms, it stepped up its game to offer a similar feature that its users would adore.
Instagram has always been useful for businesses and marketers, but with Reels, they now have even more options. This format’s accessibility and shareability make it ideal for companies looking to expand their customer bases rapidly.
Instagram reels: what are they?
Instagram Reels are vertical, full-screen videos that frequently incorporate music and visual effects.
They share Stories’ structure and atmosphere. However, similar to feed postings, Reels can include lengthy descriptions that can be expanded by the viewer. Users may engage with Reels in a variety of ways, including like, sharing, and commenting.
If a user like a reel’s material, they may quickly and easily start following the account. Above the text, close to the brand name, is a Follow button. Product tags may also be placed to Reels, as seen above.
Instagram Reel Tutorial
Are you prepared to master Instagram Reels for your company? The bright side is how simple the procedure is. Let’s dissect it like an onion.
Select the + sign
Start at your profile and tap the plus sign (also used to publish to your feed or make a Story) in the upper right corner of the app.
This will bring up a menu where you may select the sort of material you wish to make. Tuning Reels.
Pick your medium
You then have the option of using Instagram’s built-in camera to snap a photo or video, or selecting an existing image or video from your device’s storage. You’ll have the option of splicing together multiple still photos or video segments.
Modify the material you have already shot
After choosing a clip, you may customise it using the app’s many tools.
Here, I have the option of resizing the movie or cropping it to fit the screen. The video may be trimmed and edited by me as well. When you’re ready, select the Add button.
When you click the blue plus sign in the lower left corner of the screen, you’ll be taken to a new page where you may add more video clips and edit them together.
Instagram Reels have a maximum length of 60 seconds, but you certainly don’t have to use the full duration. Aim for 15 seconds at the very least and no more than 60.
Incorporate media (video, audio, and voiceover)
You may modify your footage further by clicking the corresponding icons on the left side of the same page where you upload new clips. You can add an audio clip by touching the music note icon, and you can adjust the playing speed by tapping the 1x icon.
Your Reel can even have fancy animations and transitions. Filters, GIFs, stickers, text, and more are all up for grabs.
Now is the time to record a voiceover for your Reel.
Label people in the caption and post it
You may recognise this window as being quite similar to the feed post creation window.
Start by creating a caption for this. You have up to 2,200 characters to use whatever you choose. Hashtags are allowed in the caption.
Then, if necessary, you may click the Tag individuals button to label additional persons in the Reel. Only tag persons who really appear or are mentioned in the Reel, or you risk getting in trouble with Instagram.
Label a commercial partnership (if relevant)
Creators, influencers, and brands alike should be transparent about any financial arrangements made in the making of this Reel. Enable it so that your Reel may properly tag brand partners (while adhering to Instagram’s rules).
Put out a Demo Reel
Make sure everything appears perfect before you go public with it. Select Share at the screen’s bottom to make your Reel public.
Three Guidelines for Creating Successful Instagram Business Reels
Learning how to make Instagram Reels is only the beginning. You also need to know your target audience well in order to effectively use Reels.
Observe the most popular Instagram videos
One of the best Instagram Reels pieces of advice you can take to heart is this.
Spend even just 10 minutes on the platform (which you should definitely do) and you’ll start to notice certain recurrent patterns. Repeated users will add their own interpretations to the same audio samples.
Disseminate confidential information
Users enjoy “insider” material that gives them that impression. Videos showing “behind the scenes” production processes or “how it’s made” might make you seem more genuine and approachable.
Taylor Swift’s “Ready for it” audio clip was a huge hit, so they exploited it to promote their product before showing viewers how it was manufactured.
Initiate with vigour
There are two reasons why you need a thumb-stopping start on your Reels.
One, you want people who are just browsing Reels to pause and take audience attention to what you have to say.
Two, you want your audience to be intrigued enough to click through to the Reels page and view the full of the film.
One tried-and-true method is to use large, attention-grabbing text, although following obvious trends can also assist.