Are you someone who makes videos? Do you have experience with video-sharing websites like YouTube? The good news is that videos can be distributed across several platforms. A growing number of video makers are turning to social media platforms like Instagram to spread the word about their work.
Promoting, say, YouTube videos to the platform would be ideal for your cause, given that Instagram has become a well-known place for people to upload visual content like videos and images (with or without fun and exciting effects). But how, then, can you promote your video content on Instagram?
Here are 8 tried-and-true methods for boosting views on your YouTube channel’s content.
Make use of private chat rooms
In the last year, Instagram has released a new feature that allows users to search for and join DM (direct message) groups. Members of these restricted groups share information only between themselves. If you want to be an active member of a community, you need to keep posting fresh content and encouraging other members to like and comment on your videos through private messages. You should to reach out to your preferred niche influencers through direct message (DM) and politely request their participation in a group discussion.
To increase the visibility of your video
Promote your video by tagging other Instagram users who create and share material that is similar to yours.
Tagging a person or business on Instagram may be done in the caption or directly on the photo, as reported by Social Media Examiner. That being said, you may add numerous tags to the first post to increase the amount of attention paid to it.
Send Instagram users directly to a YouTube playlist
If you put a link to your YouTube channel in your Instagram bio, you can really get people to click through from Instagram. Changing your bio to include a reference to your YouTube channel is an option when changing your profile.
Content creator Amy Landino of YouTube fame has over 65,000 Instagram followers. You may check out her latest video upload by clicking the link in her bio.
Share Branded Instagram Content
Many influential people, especially YouTubers, are finding that creating branded content is a lucrative business. Find sponsorships that fit in with your niche before promoting your Instagram videos.
When searching for a sponsor (or sponsors) to help promote your video content, Marketing Mag recommends narrowing in on your intended demographic. If you’re going to let others share your material, at least make sure your logo is clearly displayed so that you receive the recognition you deserve.
Use Dynamic Publishing
Consistent Instagram posting is essential, but so is knowing when and what to post. That is to say, you should schedule your video promotion just as well as you schedule your video production.
Sprout Social reports that as of May 2021, the following are the preferred times for publishing:
Time: 11am-2pm on Tuesdays, and 11am-2pm Monday-Friday.
Even though weekends are great for video promotion, experts agree that Sunday is the absolute “worst day” to release anything new. Therefore, it is recommended that you check out Instagram’s “Insights” section.
Take Advantage of Trending Hashtags
You can’t just throw out a bunch of hashtags without giving any thought to what you’re trying to accomplish. In fact, using the RIGHT hashtags is crucial to ensuring that your video advertising is seen as useful rather than spammy.
You should use no more than three hashtags each post, according to Sprout Social. In addition, you should select the most popular hashtags to ensure that your content is properly targeted.
Make Use of Instagram TV and Stories
If you want to increase your following on IGTV, you should start sharing your videos from YouTube there. Share exclusive sneak peaks of forthcoming YouTube videos, behind-the-scenes footage, or niche-related videos.
Sharing your IGTV video in your Story is a great way to promote it and reach a wider audience.
Insert Video-Links into Stories
Last but not least, you may also include a link to a video in your Stories, in addition to your profile. Remember that you’ll need at least 10,000 followers or verification for your account to be considered.
You may insert a chain link into your Story by clicking the corresponding symbol in the upper right corner of your screen. Users can access the content you link to in your Instagram Story by swiping up on your Story once the link has been added.
Conclusion
Your Instagram activity will boost your YouTube subscriber count in the long run. Using these 8 guidelines, you can make Instagram work for you to spread the word about your videos.