The need for interesting content to share on social media is greater than ever. Find out the tricks that will make your posts shine.
With the right approach, companies can attract new consumers, create trust with their audience, and sustain and expand their existing fan base.
10 Ways to Make Your Social Media Posts More Interesting
The Number One Rule
Learn which content formats are most likely to be well received by your intended audience.
Then, try posing inquiries to stimulate discussion.
Engaging your audience in this way may help you understand more about their preferences in items, their queries about your brand, and the topics they’re most curious about learning more about in relation to your brand.
You may develop some hot topics by showcasing quotations or lifestyle pieces that resonate most with your audience.
Analyse Who You’re Up Against
Observing what rivals are up to is another low-effort tactic with high potential for success.
The social media tactics of your rivals might teach you a thing or two.
You may also observe your rival’s failures in order to get insight into their processes and improve upon them.
Stay True to Your Brand’s Voice
Create a brand and tone guide if your client firm doesn’t already have one.
A brand guide can also include information on the appropriate colour schemes and typefaces to be used by the social media manager.
Creating a brand guide that outlines the standards that content creators must meet is an effective way to head off any issues that could arise.
Staying upbeat and interesting is essential no matter which brand guide you choose for the company.
Make sure every update has a purpose, either educating or entertaining your followers about your company and its offerings.
Every time one of your posts appears in their feed, you have the opportunity to remind them of your brand and maybe pique their interest again.
Keep It Brief and Uncomplicated
Although conveying stories is essential, social media is not the place to pen your novel.
People’s social media posts might seem too much like a journal entry or go into unnecessary detail.
Most brands, though, shouldn’t go this path.
If your brand’s followers aren’t interested in reading your lengthy postings, they may decide to stop following you.
Include a Powerful Call-to-Action
One call to action (CTA) is required, however several ones can be included in a post if done properly.
You may send them to an instructional blog post or an influencer’s Instagram highlight reel showing how to utilise the product.
If you want people to read your material and not simply skim it and move on, you need a strong call to action (CTA), and this is especially true on social media.
Adding visual elements like photos, infographics, and videos to your social media posts may boost interaction and interest.
Thanks to technological improvements, it is now simple to take high-quality photographs of products and share them on social media.
You may get professional-looking results without spending a fortune by mastering lighting and composition.
Obtaining professional-grade backgrounds at a reasonable price is also a breeze.
In addition, there are a plethora of online sites, such YouTube, that may give useful advice on how to improve your photography skills.
In addition to word count requirements, optimal posting times are essential.
Do your homework and try out various post frequencies if you’re just getting started managing your company’s social media accounts.
This will tell you when your target demographic is most likely to be online, giving you a better idea of when to post content to maximise engagement.
If you utilise a social media content management system like Meta Business Suites, it will likely recommend the optimum days and times to publish on social media.
Modify Your Content For The Site
Using the proper hashtags on Facebook and Instagram is essential for reaching your existing audience and expanding into new demographics.
You may increase your audience and interact with your followers on each platform by using the appropriate media and understanding suitable subjects to discuss.
Develop a Plan for Social Media
Posts can be scheduled for the week, the month, or the quarter using a content planner used by social media managers.
This manner, they can prepare everything in advance and make any necessary revisions by simply editing a post across all platforms.
Both the business’s aims and the availability of the personnel who will be in charge of the social media platforms should inform the strategy that is developed for them.
Creating a SOP for publishing on social media and rules for reacting to comments and direct messages may make the job of anybody administering these sites much simpler.
Platforms that aid in the development of content for social media
Content marketers and social media managers may make more efficient use of their time by using a social media content production software like Canva.
Working smarter, rather than harder, is the key.
When making content, you may use the platform’s premade creative templates and concepts.
Particularly useful for short postings like questions and quotations.