There’s a lot to organise for the start of a new year! We are making plans and setting objectives, but there is one thing that must be overlooked if we are to achieve our aims. As in, your visibility in the virtual world.
To ensure that your social media profiles are in great form as the new year begins, there are a few things you can do. The good news is that they are all manageable, so you can squeeze them into your hectic schedule without any difficulty.
Preparing for the New Year: 4 Social Media Projects to Take On
Here are four recommendations for improving your online presence immediately. Set aside some time in your schedule and dig right in. At the end, you’ll feel accomplished since you’ll have a plan for the following few months and your profiles will truly reflect who you are.
Then, prioritise which channels are worth your time.
We all have accounts on several different social networking sites nowadays. We use social media platforms like Twitter, Facebook, Instagram, LinkedIn, and more to maintain contact with our target demographic. Furthermore, these channels allow for a wide range of content production methods. Instagram, for instance, offers a feed, Stories, IGTV, and Reels. Twitter hosts both the primary feed and Fleets. Trying to maintain tabs on everything might be exhausting.
As we enter a new year, we must examine if our brands truly require participation in every single one of these venues. What are your favourite social media sites, and how do you go about making content for them? Can you perceive progress, or are there parts that you feel aren’t worth your time and effort? If your efforts aren’t yielding the desired results, you’ll need to determine whether or not to make adjustments to your plan.
Second, refresh your online profiles.
When was the last time you refreshed your online persona? If it’s been a while, add this to your list of things to accomplish on social media before the year ends. Making a good impression on profile visitors is essential.
- Take a fresh photo and upload it to all of your profiles if the one now shown doesn’t reflect the real you (maybe you’ve gotten a haircut). It’s a good idea to stick with the same image throughout time for continuity’s sake.
- Revamp your profile to more precisely define your role and the people you help. You can tell straight away if folks are interested in following you based on this.
- Put up fresh banners on social media sites like Twitter and Facebook. See that they mesh with your brand’s identity and that they convey its overarching purpose.
- It’s a good idea to “pin” your latest tweet or Facebook update so that it appears at the top of your followers’ feeds. It may encourage them to sign up for your mailing list or share a link to a timeless blog piece.
- Make some fresh Instagram highlights to show off your brand and business to the globe.
- If you want your Twitter profile to really stand out, I wrote a piece on it. To create an impact on Twitter, follow these 11 suggestions. Tips from this list can be used on a wide variety of systems.
Establish some objectives for your social media use
There’s nothing like the close of the year to motivate you to make some changes. Having a target to strive for is a great motivator. It lets you map out a path from your current location to your desired destination. So, if you find yourself veering off course, you can look back over your progress and identify exactly where you went wrong. You should start thinking about what you want to accomplish on social media this year if you haven’t already.
Think about your goals for the year, including how much you want each platform to expand and how much interaction you want to see. I’ve written a piece detailing the most popular social media objectives and providing simple strategies for attaining them. If you need assistance in establishing objectives, you should read this.
Then, let data analysis inform your plans for the coming year.
The significance of this particular duty cannot be overstated in relation to the other social media activities. With a plan in place, you can be certain that each and every post serves a specific goal rather than being published on a whim. The coming year might be a game-changer if you’re strategic about what and when you disclose.
Spend some time looking at your metrics over the last 12 months. Platform analytics and analytics provided with third-party schedulers are both viable options. Keep an eye out for material that did really well. If you find that your target audience engages most with your long-form Facebook posts, you may expect to see more of that type of content from you in 2019.
It’s crucial to focus on what is currently successful and well received by your target demographic. Then you may try out some novel approaches to see whether they work well for you too. Your data analytics are where the solutions are hidden. You need to focus your attention.