How often have you been taken aback when viewing the viewership statistics of viral TikTok videos?
I bet you’ll be shocked to see how many followers they have when you visit the respective account.
TikTok’s insane algorithm means that even if you only have a thousand followers, your content will still be seen by millions of people.
TikTok analytics hold the key to unlocking the mystery.
With the help of TikTok analytics, you can better optimise your content and track your growth from week to week. These numbers are crucial in tracking your progress on TikTok, so you can’t afford to ignore them.
Let’s begin with the basics before we get into the specific metrics you should be tracking. A Road Map for Exploiting TikTok’s
Analytical Potential
When you see the views and likes for a viral TikTok, do you ever gasp?
Also, I bet you’ll be shocked to see how many followers they have when you visit the respective account.
When you have a thousand followers on TikTok, your content can potentially reach millions of people thanks to the app’s insane algorithm.
Discovering how to read TikTok’s analytics is the key to unlocking the mystery.
With the help of TikTok analytics, you can better optimise your content and track your growth from week to week. If you want to track your progress on TikTok, you can’t afford to ignore these metrics.
Let’s begin with the basics before we get into the specific metrics you should be tracking.
To begin, what exactly is TikTok analytics?
An account’s success on TikTok can be measured with analytics. Yes, it includes much more than just a user’s likes, views, and comments.
You can learn about your account’s engagement and content’s performance over time with the help of these social media metrics.
When you give it some thought, you’ll come up with some surprising information about your target demographic and the things they enjoy. The numbers you find in your TikTok analytics will tell you a lot about how to best market your products and launch viral campaigns.
As an added bonus, you can study the competition, try out different types of content, and finally review your desired social media KPI to see what works best with your intended audience.
Since we’ve covered the what and the why, we can move on to the implementation, or the how.
TikTok’s free analytics and how to access them
A TikTok business account is required to access your free statistics in the first place. Creator tools on TikTok are reserved for paid accounts.
So, if you haven’t already, your first order of business is to convert your account to a business profile.
There are the 5 simple steps to follow:
1.Launch your account profile.
2.Explore the Privacy and Preferences menu.
3.You can change to a business profile by going to the Account menu.
4.Pick a field in which to conduct business.
5.Make sure your professional email and website are listed in your profile.
And, ta da! Your personal account will swiftly be converted into a professional one.
TikTok analytics are accessible on both mobile and desktop platforms, unlike Instagram analytics. Both methods are detailed here:
I. Mobile
- Launch your account profile.
- For privacy and settings, select the burger menu item in the upper right.
- Go to the Account menu and then to the Creators tab.
- Select the Analytical Tools menu item.
2. Desktop
- Sign in to www.tiktok.com on your desktop computer.
- Navigate to the image representing your profile.
- To see the analytics, click on that.
Top TikTok metrics worth tracking for boosting your visibility
To avoid bombarding you with raw data, TikTok has segregated its analytics into 4 major categories. Let’s discuss each of these categories in detail.
1.Overview
The first subheading of Analytics is Overview, and it provides a high-level overview of how your TikTok profile is doing. As its name implies, it provides a snapshot of your overall participation.
All the metrics that can be monitored in the overarching section are listed below.
- The amount of support for your TikTok videos as measured in likes.
- Number of user comments made over a given time period
- This is the total number of times your TikTok videos have been shared over a given time frame, measured in “shares.”
- Followers: Total number of followers and the percentage of new followers gained during a specified time period
- Informational: The total number of updates to your profile over a given time frame
- Video plays: The total number of times your videos were viewed in a given time frame
- Views on your profile: the total number of times your page was viewed within a given time frame
Duration: The total amount of time your profile has been open for live video broadcasting.
If you have more than one TikTok account, you can easily evaluate how each one is doing with the help of Keyhole. Cross-platform analysis is also possible with Keyhole, making it ideal for the productive marketer who enjoys posting videos to services like Instagram and YouTube.
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