Marketing is crucial for any company looking to expand, and its value cannot be overstated. Creating an effective marketing plan on a limited budget is a common obstacle for startups. Video advertising is a good starting point. The availability of high-quality video production equipment has increased in tandem with the meteoric rise in demand for this technology. Collectively, these factors have elevated video to the status of a highly engaging and profitable media format.
The Importance of Video Marketing for a Growing Business
Videos are extremely popular online, as was just mentioned. Video’s rising stardom is impossible to ignore, what with the meteoric rise of video-centric social media channels like TikTok and Instagram and video-centric hosting websites like YouTube and Vimeo. Brand awareness, online visibility, and credibility can all be increased through the use of social media videos.
It’s not just great for promoting the company to the outside world. As an example, TechQuarters, a London-based IT support services provider, has its own video tutorial platform that is quite popular among its clientele.
Simply put, video marketing can be adapted to a wide variety of situations and purposes. However, what specific kinds of videos should a small business focus on?
Since promoting your business through online videos can help more people become familiar with it, an introductory video would be a great first step. This could take the form of a video on your website that serves to introduce the company, its employees, and its guiding principles. Basically, letting people know what you’re selling and why they should care. If your business has an interesting history, or a funny origin story, then you might have immense success with an introductory video – it might even go viral!
Videos That Explain Things
Do you specialise in a certain product line at your company? Or maybe it’s a service that many people would benefit from. If so, you likely have the knowledge to make an explainer video. Since most Google searches are conducted by people in need of assistance, having your video appear in one of those results could result in a lifelong customer for your business. Not only do explainer videos demonstrate your company’s generosity, but they also effectively communicate your expertise in a manner that anyone can grasp.
According to a plethora of studies and reports, customers are more likely to do business with a company that comes across as friendly and approachable. People are losing faith in faceless corporations, and as a result, audiences are shifting towards smaller, independent businesses whose brands aren’t always perfect. Behind the Scenes videos are a great form of video content because they give viewers a chance to get to know the people they’re supporting. Since your company’s structure is less complex than that of larger corporations, you have a leg up on the competition as a small business by being able to easily give your target audience a glimpse behind the scenes.
In-Depth Video-Based Frequently Asked Questions
Producing a video that answers frequently asked questions (FAQs) is, like explainer videos, a fantastic idea. Frequently Asked Questions sections are standard fare on company websites. While reading is still important, many people today prefer to learn new things through visual means, such as videos. It’s important to keep in mind that a frequently asked questions video will contain a lot of information, and to present that information in a clear and concise manner, as well as to give viewers the option to skip to specific sections of the video if they don’t want to watch it in its entirety.